In Tasmania we are working with the state tourism marketing agency on a 2 year project to better understand the travel patterns of visitors to Australia’s southern most state.
Using the Gulliver research app promoted at the points of entry to Tasmania, we are gathering unprecedented insights into where groups of visitors go, how they move around, and what influences their decisions.
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Sydostleden is one of Sweden’s national biking trails stretching 300 kilometres. The trail starts (or ends) in south-eastern Skåne, in the quaint town of Simrishamn, and takes you through an ever-changing landscape to the city of Växjö in the neighbouring province of Småland.
In partnership with the University of Tasmania we are tracking and survey tourists moving along the biking trail to provide information about the kind of tourists who are using the new trail and looking at adventure tourism in southern Sweden more broadly.
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Bolzano in the north of Italy has a rich history which has contributed to a diverse population.
Our research partners Eurac Research are exploring how tourists and residents of Bolzano perceive the city by survey visitors and residents using the Gulliver research app.
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We are working with the Menzies Institute for Medical Research and the University of Sydney to investigate the impact of public transport on the physical activity of commuters.
A novel use of the Gulliver research app, this project breaks down trips taken daily by research participants, automatically identifying whether participants are walking, riding or travelling in a vehicle. Participants can then simply log daily activity allowing researchers to better understand the physical activity and health benefits of catching public transport.
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During October 2018 we undertook a research project for Destination Phillip Island. Philip Island is one of Victoria’s premier tourism destinations, with a large number of day trippers from Melbourne coming to see the iconic penguins plus a wide variety of other visitors.
We recruited tourists through the visitor centre using a simple banner and a small gift by way of incentive and captured valuable insights into how visitors moved around the island.
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In January 2018, we undertook a pilot of Gulliver tracking tourists moving around Hokkaido in Northern Japan in partnership with the University of Tasmania and with support from AusTrade.
The pilot successfully showed the opportunity to track tourists throughout Hokkaido.
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