Digital destination marketing

Create smart and intuitive digital guide to your region with content that is automatically kept up-to-date.

Websites and apps can be set to provide everything your region needs from a digital guide: safety information, regional tips and advice, customised itineraries and special offers.

 

Being able to update and edit your content in real time means your website and destination app can go beyond static marketing to include safety messages, and information about current conditions in your region.

Features & benefits

  • Integration with Australian Tourism Data Warehouse
  • Customised itineraries and guides
  • Customisable look and feel (match your branding)
  • Simple to manage
  • Supports paid advertising
  • Support offline access to data

Promote dispersal through your region

The Gulliver destination app lets you push notifications to visitors moving through your region, letting them know about special offers or key attractions. Promote dispersal of visitors throughout your region and help visitors find the hidden gems that they might miss without a local guide.

Recognize valued partners

The Gulliver destination marketing content management system allows you to prioritize content promoting key partners or sponsors. This feature means that you can sell premium advertising space within your website or app and maximize the benefit for your key partners.