The System

The Gulliver System is designed with the tourist in the centre.

We believe that only by using a combination of longitudinal quantitative data collection as well as deep ethnographic research methods, we truly understand tourists attitudes and behaviours; local and regional aspirations, and address unmet needs.

Because of the breadth and quantity of real-time data collected, we are able to synthesise data into meaningful insights to facilitate, planning for the region as a whole system.

Needs & Goals

Deep dive into both organisation and industry needs. What are the goals? Who are the stakeholders?

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Local Community

Listen to aspirations and concerns to develop considered, sustainable tourism investment decisions.

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Client

Goals and needs identification to guide customisation of the Gulliver platform.

Collection & Monitoring

Stand alone research app or leveraging existing technology.

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g.APP

Our flexible research app surveys and tracks tourists throughout their trip. Multiple language capable.

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g.TECH

Our location tracking and survey technology in a closed source library for integration into existing apps.

Visualisation

Because we are collecting data in real-time we can provide insights fast.

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Live Dashboard

See trends unfold as you watch tourists move around your region. Segment and compare tourists with the click of a button.

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Automated Reports

Simple graphical representations of dispersal or other key performance indicators.

Synthesis

Bringing together data from other sources to provide context and customised reporting

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Customised reports

Customised reporting focusing on your particular metrics for success.

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Visual Data

Communicate clearly with stakeholders with simple visual representations of trends.

Actionable Insights

Accurate and timely insights into where tourists go and what drives their behaviour.